Managerial Economics



• What is Managerial Economics? Critically examine its nature and scope?
Ans. Economics is a social science. Its basic function is to study how people- individuals, households, firms & nations- maximize their gains from their limited resources & opportunities. In economic terminology, this is called maximizing behavior or, more approximately, optimizing behavior. Optimizing behavior is, selecting the best out of available options with the objective of maximizing gains from the limited resources. For most purposes, economics can be divided into two broad categories: Micro Economics and Macro Economics. Macroeconomics is the study of the economic system as a whole. It includes changes in total output, total employment, the unemployment rate and exports and imports. The goal of macroeconomics is to explain the economic changes that effect many household, firms and markets at once.
Micro economics focuses on the behavior of the individual actors on the economic stage, i.e., firms and individuals and their interaction in markets. Economics is thus a social science, which studies human behavior in relation to optimizing allocation of available resources to achieve the given ends.
Definitions of Economics

According to Dr. Alfred Marshall “Economics is a study of man’s action in the ordinary business of life: it enquires how he gets his income and how he uses it"
According to Pigou “Economics is the study of economic welfare that can be brought directly and indirectly, into relationship with the measuring rod of money
The subject matter of economics science consists of logic, tool & techniques of analyzing economic as well as. evaluating economic options, optimizing techniques and economic theories. Application of economic science in business decision making is all pervasive. More specifically, economic laws and tools of economic analysis are now applied a great dealing in the process of business decision making. This has led, as mention earlier, in the emergence of separate branch of study called "managerial economics.” Economics principles by themselves don’t offer readymade solutions applicable in the changing business world. After the Second World War and particularly after 1950 with the expansion of business all over the world the business managers faced with many problems due to changing environment and the consequent variability and unpredictability of their achievements. There is a gap between economic theory and the exact procedure they have to apply to arrive at correct decisions in the treatment of business problems. These problems are attracted the attention of academics and resulted in a separate branch of knowledge for treatment of business problems and this has come to be Managerial Economics.


Managerial economics should be thought of as applied micro economics. It is an application of the part of micro economics that focuses on the topics that are of greatest interest and importance to managers. Managerial economics may be viewed as economics applied to problem solving at the level of the firm. It is a science which deals with the application of economic theory in managerial functions, It is a study of allocation of resources available to a firm relate to choices managerial economics implies that the focus of the subject is an identifying and solving the decision problems faced by the managers all the time. It has gained greater importance in the recent years mainly because it enables the management to take proper decision in their business at every stage whether it be allocation of resources, calculation of cost, determination of output, forecasting, expansion of market of production, profit planning etc..
While economics is concerned with determining the means of achieving given objectives in the most efficient manner, Managerial Economics is the application of economic theory and methodology to decision making problems faced by both public and private institutions. The two major components of managerial economics are decision making and forward planning. Economics applied in decision making. It fills the gap between Economic Theory and managerial practice.
In general, managerial economics can be used by the goal oriented manager in two ways. First, given an existing economic environment, the principles of managerial economics provide a frame work for evaluating whether resources are being allocated efficiently with in a firm. Second, these principles help managers respond to various economic signals.
Managerial Economics Definitions

Managerial economics is defined by different authors according to their views. Some of the well- known definitions are as follows:
Milton H. Spencer and Louis Siegel man:defines Managerial Economics as “The Integration of Economic Theory with business practice for the purpose of facilitating Decision Making and forward planning by management.


According to Edwin Mansfield:- Managetial economics is concerned with the application of economic concepts and economic analysis to the problem of formulating rational managerial decisions”.

According to Janies Bates and J.R. Parkinson:-Managerial economics orBusiness economics is a study or the behavior of the firm in theory and practice”.


The Nature and Scope of Managerial Economics
Nature:

Human needs are unlimited and moreover ever recurring. These wants may be either basic needs or comforts or even luxuries in respect of food, clothing, shelter, health, education, entertainment etc... In fact of such needs are endless. However, the means of satisfying these wants are in form of products and services. The resources are limited (scarce) to produce the products and services and at the same time all these scarce resource have alternative uses, their employment and utilization have to optimal and efficient. As in the same, all the enterprise engaged in offering various products and services to be small or large to allocate its scarce (limited) resources in most efficient manner for its basic survival and growth. Managerial economics studies about the firm and scarce resources for maximizing output, finding solutions to the firm to the problem of the firm for maximizing profit.

Managerial economics is goal oriented. The course of action is chosen from available alternatives. It uses tools and techniques which are derived from management economics, statistics, accountancy, sociology and psychology. Economics is the study of economic actions of individual in daily life. Economic actions are under taken for the direct satisfaction of our wants Economics is a study of man’s action in relation to the satisfaction of his wants. Economics thus study of human actions and behavior as a relationship between unlimited wants and limited means.

Economics as a branch of knowledge is concerned with the study of the allocation of scarce resources among completions ends. Managerial economics also has inherited this problem from economics. It is assumed that the firm or the buyer acts in a rational manner. The basic feature of economics is assuming that, other things remaining the same. This assumption is made to simplify the complexity of the managerial phenomenon. So many things are changing simultaneously.

Managerial Economics is also known as business economics since its major focus is on business problems, is has a blend of features on many a business elated discipline apart from economics from which it originates primarily. Since this is newly formed discipline no uniform pattern is adopted and different authors treat the subject in different ways.
Thus, the nature of Managerial Economics can be known through its relation with various other disciplines such as a micro and macroeconomics, normative and descriptive economics, the theory of decision making, operation research and statistics. It is said that a successful business economist will try to integrate the concepts and methods from all the disciplines.

1.      Micro-Economic Frame work —
The micro-economic analysis deals with the problem of an individual firm, industry, etc... In the case of managerial economics micro economics helps in studying what is going oh with in the firm. The micro economic theory is also known as the price theory. It provides various concepts for the determination of the price of commodities, services and factors of production.

The chief source of concepts and analytical tool for managerial economics is micro economic theory, some of the popular micro economic concepts are elasticity of demand, production analysis, cost analysis, opportunity cost, present value, pricing under various market structures and profit management etc.., It also includes the behavior of the consumer in his individual capacity. Managerial Economics use some well accepted models in price theory such as the model for monopoly price, model of price discrimination and behavioral and marginal models

Macro Economics: A successful manager has to acquaint himself with the general business conditions, which influence supply and price of commodities as well as factors of production. Especially in forecasting demand, the general economic environment is taken into accounts The other macro variables like income, general price levels, rate of foreign exchange etc.. Influence business so closely. Hence, the managers has to grasp the various concepts related to them form macroeconomics also.

2. Managerial Economics is normative approach (Normative Vs Descriptive Economics): Managerial Economics is considered as a part of normative economics. This is because it is prescriptive in nature rather than descriptive. It is concerned with those decisions which are to be made keeping in view the objectives of a firm, if profit is taken as the objective of the firm. Managerial economics proved various alternatives to achieve the desired profit. The descriptive economics only describes relations and situation. It indicates only the possible consequence based on certain relations but the best choice amongst them is not made. Normative approach of managerial economic decide the logic which fits into a given purpose.


Integration of Economic Theory and Business practice:
Managerial economic prefers the practical approach. It is concerned with the application of economics theories in the business practices. With the help of economics one can understand the
actual business behavior. Managerial Economics attempts to estimate and predict the economic quantities and relationships It cannot ignore the environment within which they operate.

Scope:
The main focus in managerial economics is to find an optimal solution to a given managerial problem. The problems are concerned with managerial decisions such as production, reduction or control of costs, determination of price of a given product or service, make or buy decisions, inventory decisions, capital management or profit planning and management, investment ddecisions or human resource management. To overcome these problems economist makes use of concepts, tools and techniques of economics and other related disciplines to find an optimal solution to a given managerial problem.



Concepts,
Techniques
and tools of
managerial
economics                   =>

•Production
•Costing
• Capital management
•Inventory                   =>
•Profit planning
•Human resource
•Demand analysis      
•Investment decisions            
    Make or buy decisions                                      
                                      • •Determination of price                                              
of given product or service               

Optimal
solution of
problems
                       
Managerial economics can be used to analyze the demand of a product. The subject also suggests several ways and methods for estimating the present and future demand of any product.

Managerial economics and its cost concepts can be employed to analyze the cost of a product. Besides analyzing cost, a manager would also like to know the exact amount of cost. Managerial economics provides alternative methods for estimating the cost of a product. Another important aspect of managerial decision making is a price of a product.

Lastly M.E provides a frame work for planning the capital expenditure decisions of a firm. It also helps a manager to estimate the cost of firm’s capital and the cash flows associated with a project.

Managerial economics has a close connection with economic theories, OR, statistics, mathematics and the theory of decision making. It also draws together end relates ideas from various functional areas of management. Different authors have given different definitions to the scope of Managerial economics leaving divergence of opinion about the subject matter.

However the following elements accepted in general and provides’ scope of managerial economics:
  
1) Area of study (or) subject matter of managerial economics

2) Managerial economics with other disciplines

3     3)  Profits

4      4)  Optimization
l).Area of study (or) subject matter of managerial economics:

            Broadly, managerial economics is concerned, the following aspects constitute it:

A)                   Demand analysis and forecasting
B)                   Cost and production analysis
C)                   Pricing decisions and policies, practices
D)                   Profit management
E)                   Capital management (or) capital budgeting

A) Demand analysis and forecasting:

Demand analysis attempts to understand the consumer behavior. This analysis answers he questions such as why do consumer buy a commodity? When do they buy or stop consuming a commodity? How they react if price changes? Thus, knowledge of demand theory and demand analysis is essential in making decisions in choice of commodities for production. Demand analysis attempts at finding out the forces determining the sales. It strengthens market position and also enlarges profits.
Therefore, demand determination, demand distinction and demand forecasting occupy a strategic role in the subject matter of managerial economic.

Two main managerial purposes in demand analysis are

1)                    Forecasting sales
2)                    Manipulating demand

B) Production and Cost Analysis:

Production theory describes the cost behavior. It explains how average and managerial cost vary when production is varied. It forecast the level of output due to the changes made in the factor of inputs. In brief, it helps in determining the size of the firm, size of the total output, and the factor proportion.
In decision making cost estimates are very essential, Production, profit planning depend upon sound pricing practices and accurate cost analysis. The cost analysis makes a manager of a firm to produce in an ideal way and make it to serve in midst of other competitive producers, while ensuring considerable profit. Production analysis deals with physical terms of product Cost analysis deals with monetary terms

C) Pricing Decisions, Pricing Policies & Practices:

Price theory basically explains the way the prices are determined under different market structures. The success (or) failure of a firm mainly depends on accurate price decisions. Price theories determine the price policies of a firm. Price and production theories together, in fact help in determining optimum size of the firm.

Thus, the pricing methods, price determinants, price polices and price forecasting are also dominating the subject contention of managerial economics.

D)Profit Management:

The survival as well as the success of every firm depends on its ability to earn and also maximize profit. It must also be understood that for maximizing profits, the firm needs to take care of its long-range decisions i.e. investment decisions. However, a satisfactory level of profit is not always guaranteed as the firm has to carry out its activities under conditions of uncertainty in regard to demand for the product, inputs prices in the factor market, degree of competition, price behavioi under changing conditions etc. therefore an element of risk always exist even if most efficient techniques are used for predicting future.

The firms are therefore supposed to safeguard their interest and avert as far as possible the possibilities of risk or minimize the risk. Profit theory guides in the measurement and management of profit, in making allowances for risk premium, in calculating the pure return of capital and pure profit and also in future profit planning. Profit management thinks the profit policies, techniques and profit planning like BEP analysis.

E) Capital Management:

Capital is a scare and an expensive factor in firms and it is a foundation of a business. Efficient capital allocation and management is one of the most important tasks of the managers t he major
issues related to capital are
2. Managerial economics with other disipline

 A) Choice or capital

B)Assessing the efficiency of capital

C) Allocation of capital

efficient capital theory can contribute a great deal in investment decision, choice of projects, maintaining capital intact, capital budgeting etc.. has its own vital bearing in the subjetct code of managerial economics. capital budgeting deals with planning and control of capital expenditure, cost of capital, rate of returns.
 

2) Profits: Profits are primary measure of success of any business; these are the acid test of the economic strength. Economic theory makes a fundamental assumption that maximizing profit. Modem firms pursue multiple objectives such as welfare, obligations to the society and consumers.

3) Optimization:Optimization is a basic to managerial economics in decision making It offers numerical solutions to problem of making optimum choices. Managerial Economics is concerned with optimization of certain objective functions of a firm within given constraints. Obviously, the goals of business have to be determined resources assessed and their use pattern decided upon, so as to accomplish the goal of business in the best possible manner. In recent years, optimization researchers have discovered the term “sub optimization”.

Q2. Define demand? Determine the determinants of demand?

Ans: Demand

Demand is on of crucial requirement for the existence of any business enterprise. Business executives have to make decision on such matters as what to produce and how much to produce and demand analysis helps managing to make decisions with respect to production, advertising, cost allocation, pricing, inventory holding etc. Information on the size and type of demand helps management in planning its requirement of men, material, machine and money. Similarly, executives entrusted with the task of selling the produces and promoting its sales, have to make a choice between alternative prices and between markets. For its successful operation the firm has to plan for future production, inventor of raw materials and advertising etc. Demand forecasting attempts to estimate the likely demand for a product in future. Production can be better planned if future demands are identified.

Every want, supported by the willingness and ability, constitutes demand for a particular product or service. In other words, if a person wants to buy a car but he cannot pay for it, then there is no demand for the car from any side. A product or service is said to have demand when three conditions are satisfied:

                       Desire on the part of the buyer to buy it
                       Willingness to pay for it
                       Ability to pay the specified price for it
            Unless all these conditions are fulfilled, the product is not set to have any demand.

Meaning of Demand:

Demand for a commodity refers to the desire backed by the necessary, purchasing power. By demand we mean the various quantities of a given commodity or service which consumer would buy in one market, in a given period of time, at a various prices or at various incomes or at

Notes From 11/aug/2016


WHAT IS ECONOMICS?

Economics is the study of how individuals and societies make choices subject to constraints. The need to make choices arises from scarcity. From the perspective of society as a whole, scarcity refers to the limitations placed on the production of goods and services because factors of production are finite. From the perspective of the individual, scarcity refers to the limita­tions on the consumption of goods and services because of limited of personal income and wealth.

Definition: Economics is the study of how individuals and societies choose to utilize scarce resources to satisfy virtually unlimited wants.

Definition: Scarcity describes the condition in which the availability of resources is insufficient to satisfy the wants and needs of individuals and society.

The concepts of scarcity and choice are central to the discipline of economics. Because of scarcity, whenever the decision is made to follow one course of action, a simultaneous decision is made to forgo some other course of action. Thus, any action requires a sacrifice. There is another common admonition that also underscores the all pervasive concept of scarcity; if an offer seems too good to be true, then it probably is.
Individuals and societies cannot have everything that is desired be­cause most goods and services must be produced with scarce productive resources. Because productive resources are scarce, the amounts of goods and services produced from these ingredients must also be finite in supply. The concept of scarcity is summarized in the economic admonition that there is no “free lunch.” Goods, services, and productive resources that are scarce have a positive price. Positive prices reflect the competitive interplay between the supply of and demand for scarce resources and commodities. A commodity with a positive price is referred to as an economic good. Commodities that have a zero price because they are relatively unlimited in supply are called free goods.
What are these scarce productive resources? Productive resources, sometimes called factors of production or productive inputs, are classified into one of four broad categories: land, labor, capital, and entrepreneurial ability. Land generally refers to all natural resources. Included in this category are wildlife, minerals, timber, water, air, oil and gas deposits, arable land, and mountain scenery.
Labor refers to the physical and intellectual abilities of people to produce goods and services. Of course, not all workers are the same; that is, labor is not homogeneous. Different individuals have different physical and intellectual attributes. These differences may be inherent, or they may be acquired through education and training. Although the Declaration of Independence proclaims that everyone has certain unalienable rights, in an economic sense all people are not created equal. Thus some people will become fashion models, professional athletes, or college professors; others will work as clergymen, cooks, police officers, bus drivers, and so forth. Dif­ferences in human talents and abilities in large measure explain why some individuals’ labor services are richly rewarded in the market and others, despite their noble calling, such as many public school teachers, are less well compensated.              
Capital refers to manufactured commodities that are used to produce goods and services for final consumption. Machinery, office buildings, equip­ment, warehouse space, tools, roads, bridges, research and development, fac­tories, and so forth are all a part of a nation’s capital stock. Economic capital is different from financial capital, which refers to such things as stocks, bonds, certificates of deposits, savings accounts, and cash. It should be noted, however, that financial capital is typically used to finance a firm’s acquisition of economic capital. Thus, there is an obvious linkage between an investor’s return on economic capital and the financial asset used to underwrite it.
In market economies, almost all income generated from productive activity is returned to the owners of factors of production. In politically and economically free societies, the owners of the factors of production are collectively referred to as the household sector. Businesses or firms, on the
 Is air a tree good? Many students would assert that it is, but what is the price of a clean environment? inhabitants of most advanced industrialized societies have decided that a cleaner environment is a socially desirable objective. Environmental regulations to control the disposal of industrial waste and higher taxes to finance publicly mandated environmental pro­tection programs, which are passed along to the consumer in the form of higher product prices, make it clear that clean air and cean water are not free.

other hand, are fundamentally activities, and as such have no independent source of income. That activity is to transform inputs into outputs. Even firm owners are members of the household sector. Financial capital is the vehicle by which business acquire economic capital from the household sector. Businesses accomplish this by issuing equity shares and bonds and by bor­rowing from financial intermediaries, such as commercial banks, savings banks, and insurance companies.

Entrepreneurial ability refers to the ability to recognize profitable opportunities, and the willingness and ability to assume the risk associated with marshaling and organizing land, labor, and capital to produce the goods and services that are most in demand by consumers. People who exhibit this ability are called entrepreneurs.
In market economies, the value of land, labor, and capital is directly determined through the interaction of supply and demand. This is not the case for entrepreneurial ability. The return to the entrepreneur is called profit. Profit is defined as the difference between total revenue earned from the production and sale of a good or service and the total cost associated with producing that good or service. Although profit is indirectly deter­mined by the interplay of supply and demand, it is convenient to view the return to the entrepreneur as a residual.
OPPORTUNITY COST

The concepts of scarcity and choice are central to the discipline of eco­nomics. These concepts are used to explain the behavior of both producers and consumers. It is important to understand, however, that in the face of scarcity whenever the decision is made to follow one course of action, a simultaneous decision is made to forgo some other course of action. When a high school graduate decides to attend college or university, a simul­taneous decision is made to forgo entering the work force and earning an income. Scarcity necessitates trade-offs. That which is forgone whenever a choice is made is referred to by economists as opportunity cost. That which is sacrificed when a choice is made is the next best alternative. It is the path that we would have taken had our actual choice not been open to us.
Definition: Opportunity cost is the highest valued alternative forgone whenever a choice is made.

MACROECONOMICS VERSUS MICROECONOMICS

Scarcity, and the manner in which individuals and society make choices, are fundamental to the study of economics. To examine these important issues, the field of economics is divided into two broad subfields: macro­economics and microeconomics.
As the name implies, macroeconomics looks at the big picture. Macro­economics is the study of entire economies and economic systems and specifically considers such broad economic aggregates as gross domestic product, economic growth, national income, employment, unemployment, inflation, and international trade. In general, the topics covered in macro­economics are concerned with the economic environment within which firm managers operate. For the most part, macroeconomics focuses on the vari­ables over which the managerial decision maker has little or no control but may be of considerable importance in the making of economic decisions at the micro level of the individual, firm, or industry.
Definition: Macroeconomics is the study of aggregate economic behav­ior. Macroeconomists are concerned with such issues as national income, employment, inflation, national output, economic growth, interest rates, and international trade.
By contrast, microeconomics is the study of the behavior and interaction of individual economic agents. These economic agents represent individual firms, consumers, and governments. Microeconomics deals with such topics as profit maximization, utility maximization, revenue or sales maximization, production efficiency, market structure, capital budgeting, environmental protection, and governmental regulation.
Definition: Microeconomics is the study of individual economic behav­ior. Microeconomists are concerned with output and input markets, product pricing, input utilization, production costs, market structure, capital bud­geting, profit maximization, production technology, and so on.

WHAT IS MANAGERIAL ECONOMICS?

Managerial economics is the application of economic theory and quantitative methods (mathematics and statistics) to the managerial decision-making process. Simply stated, managerial economics is applied microeconomics with special emphasis on those topics of greatest interest and importance to managers. The role of managerial economics in the decision-making process is illustrated in Figure.
Definition: Managerial economics is the synthesis of microeconomic theory and quantitative methods to find optimal solutions to managerial decision-making problems.
To illustrate the scope of managerial economics, consider the case the owner of a company that produces a product. The manner in which the firm owner goes about his or her business will depend on the company’s orga­nizational objectives. Is the firm owner a profit maximizer, or is manage-



FIGURE 1.1 The role of managerial economics in the decision-making process.
ment more concerned something else, such as maximizing the company’s market share? What specific conditions must be satisfied to optimally achieve these objectives? Economic theory attempts to identify the conditions that need to be satisfied to achieve optimal solutions to these and other management decision problems.
As we will see, if the company’s organizational objective is profit maxi­mization then, according to economic theory, the firm should continue to produce widgets up to the point at which the additional cost of producing an additional widget (marginal cost) is just equal to the additional revenue earned from its sale (marginal revenue). To apply the “marginal cost equals marginal revenue” rule, however, the firm’s management must first be able to estimate the empirical relationships of total cost of widget production and total revenues from widget sales. In other words, the firm’s operations must be quantified so that the optimization principles of economic theory may be applied.

THEORIES AND MODELS

The world is a very complicated place. In attempting to understand how markets operate, for example, the economist makes a number of simplify­ing assumptions. Without these assumptions, the ability to make predictions about cause-and-effect relationships becomes unmanageable. The “law” of demand asserts that the price of a good or service and its quantity demanded are inversely related, ceteris paribus. This theory asserts that, other factors remaining unchanged (i.e., ceteris paribus), individuals will tend to purchase increasing amounts of a good or service as prices fall and decreasing amounts as the prices rise. Of course, other things do not remain unchanged. Along with changes in the price of the good or service, dispos­able income, the prices of related commodities, tastes, and so on, may also change. It is difficult, if not impossible, to generalize consumer behavior when multiple demand determinants are simultaneously changing.

Definition. Ceteris paribus is an assertion in economic theory that in the analysis of the relationship between two variables, all other variables are assumed to remain unchanged.

It is good to remember that economics is a social, not a physical, science. Economists cannot conduct controlled, laboratory experiments, which makes economic theorizing all the more difficult. It also makes economists vulnerable to ridicule. One economic quip, for example, asserts that if all the economists in the world were laid end to end, they would never reach a conclusion. This is, of course, an unfair criticism. In business, the objective is to reduce uncertainty. The study of economics is an attempt to bring order out of seeming chaos. Are economists sometimes wrong? Certainly. But the alternative for managers would be to make decisions in the dark.
What then are theories? Theories are abstractions that attempt to strip away unnecessary detail to expose only the essential elements of observ­able behavior. Theories are often expressed in the form of models. A model is the formal expression of a theory. In economics, models may take the form of diagrams, graphs, or mathematical statements that summarize the relationship between and among two or more variables. More often than not, there will be more than one theory to explain any given economic phenomenon. When this is the case, which theory should we use?

“GOOD” THEORIES VERSUS “BAD” THEORIES

The ultimate test of a theory is its ability to make predictions. In general, “good” theories predict with greater accuracy than “bad” theories. If one theory is known to predict a particular phenomenon with 95% accuracy, and another theory of the same phenomena is known to predict with 96% accuracy, the former theory is replaced by the latter theory. It is in the nature of scientific progress that “good” theories replace “bad” theories. Of course, “good” and “bad” are relative concepts. If one theory predicts an event with greater accuracy, then it will replace alternative theories, no matter how well those theories may have predicted the same event in the past.
Another important observation in the process of theorizing is that all other factors being equal, simpler models, or theories, tend to predict better than more complicated ones. This principle of parsimony is referred to as Ockham’s razor, which was named after the fourteenth-century English philosopher William of Ockham.
Definition: Ockham’s razor is the principle that, other things being equal the simplest explanation tends to be the correct explanation.

The category of “bad” theories includes two common errors in economics. The most common error, perhaps, relates to statements or theories regrading cause and effect. It is tempting in economics to look at two sequential events and conclude that the first event caused the second event.

Clearly, this is not always the case, some financial news reports not with standing. For example, a report that the Dow Jones Industrial Average fell 200 points might be attributed to news of increased tensions in the Middle East. Empirical research has demonstrated, however, while specific events may indirectly affect individual stock prices, daily fluctuations in stock market averages tend, on average, to be random. This common error is called the fallacy of post hoc, ergo propter hoc (literally, “after this, there­fore because of this”).
Related to the pitfall of post hoc, ergo propter hoc is the confusion that often arises between correlation and causation. Case and Fair (1999) offer the following illustration. Large cities have many automobiles and also have high crime rates. Thus, there is a high correlation between automobile own­ership and crime. But, does this mean that automobiles cause crime? Obvi­ously not, although many other factors that are highly correlated with a high concentration of automobiles (e.g., population density, poverty, drug abuse) may provide a better explanation of the incidence of crime. Certainly, the presence of automobiles is not one of these factors.

The second common error in economic theorizing is the fallacy of com­position. The fallacy of composition is the belief that what is true for a part is necessarily true for the whole. An example of this may be found in the paradox of thrift. The paradox of thrift asserts that while an increase in saving by an individual may be virtuous (“a penny saved is a penny earned”), if all individuals in an economy increase their saving, the result may be no change, or even a decline, in aggregate saving. The reason is that an increase in aggregate saving means a decrease in aggregate spending, resulting in lower national output and income. Since saving depends upon income, increased savings may be less advantageous under certain circum­stances for the economy as a whole. At a more fundamental level, while it may be rational for an individual to run for the exit when he is the only person in a burning theater, for all individuals in a crowded burning theater to decide to run for the exit would not be.

THEORIES VERSUS LAWS

It is important to distinguish between theories and laws. The distinction relates to the ability to make predictions. Laws are statements of fact about the real world. They are statements of relationships that are, as far as is com­monly known, invariant with respect to specified underlying assumptions or preconditions. As such, laws predict with absolute certainty. “The sun rises in the east " is an example of a law. A law in economics is the law of diminishing marginal returns. This law asserts that for an efficient produc­tion process, as increasing amounts of a variable input are combined with one or more fixed inputs, at some point the additions to total output will get progressively smaller.


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