Concept of Goals,
Resources, Efficiency & Effectiveness; Introduction to Management
discipline and activity, Managerial Roles and Skills ; Management Thought and
Thinkers-Details: Scientific Management (F.W.Taylor, Gantt, Glibreths.);
Classical Organization Theory (Henry Fayol, C.I. Barnard, M.P. Follet, Max
Weber); NeoClassical Theory (Human Relations Movement & Hawthorne
Experiments, Behavioural Theory Social Systems Theory- Niklas Luhmann) Systems
Approach; Contingency Approach.
UNIT II
Decision Making-Phases,
steps of Decision Making; Nature of managerial decision making and its types;
Conditions of Certainty, Risk and Uncertainty; Bounded rationality (Herbert
Simon); Barriers to decision making; Individual and Group Decision making.
Management Process-Planning : Nature Scope; Steps; Principles; Types of plans);
Organizing (Structural and Systemic dimensions; Authority, Responsibility &
Accountability; Work division; Span of Management; Delegation;
Decentralization; Coordination; Formal & Informal Organizations; Forms of Formal
Organizational Structures, Importance of Direction)
Management Process -
Communication : Importance; Types; Process; Channels; Barriers; Communication
Network in organizations-vertical, horizontal, diagonal & informal, Controlling:
Meaning, Steps, Importance, Sources, Designing the control process,
Effectiveness of Control Systems.
Issues of
Relevance-Transnational environment and perspectives of business, Quality
Management - basic insights of prominent thinkers, Quality of Work Life (QWL);
Japanese Management, Search for Excellence, Human Values in Management -Indian
perspectives, values for managers, ethical dilemma in Management, Self
-development, lessons from Ancient Indian tradition,
1.
James F. Stoner,et al :
Management, Pearsons Education Delhi
2.
Harold Koontz Heinz
Weihrich: Management, Tata McGraw Hill Pub. Co., Delhi
3.
R.N. Singh : Management
Thought & Thinkers, S.C.& Co., Delhi
4.
S.K. Chakraborty :
Management By Values, Oxford Univ. Press, Delhi
Financial Accounting: Definition, Nature and Scope of Accounting.
Accounting Principles,
Accounting Concepts: Business Entity, Money Measurement, Going
Concern, Cost Periodicity, Matching and Realization, Accounting Conventions:
Consistency, Full Disclosure, Conservatism and Materiality. Indian
Accounting Standards, Difference between traditional and modern accounting
Orientation in
Accounting: Double Entry System and
Recording of Transactions into the Journals. Posting Transactions into Ledger,
Sub-division of Journals, Preparations of Trial Balance, Capital and Revenue,
Preparation of Annual Accounts - Profit and Loss Account and Balance Sheet,
Adjustment Entries UNIT III 9
Analysis of Financial
Statement: Financial Statements -
Meaning, Nature and Limitations. Meaning of Financial Analysis, Significance of
Financial Analysis to Different Parties, Vertical vs. Horizontal Analysis,
Internal vs External Analysis, Trend percentages and Common size statement
Techniques of Financial
Analysis: Accounting Ratios -
Meaning, Significance and Limitations. Classification, Computation and
interpretation of Liquidity Ratios, Leverage Ratios, Activity/ turnover Ratios
and Profitability, Ratios
Du-point Analysis: Funds Flow Statement- Meaning and Need,
Preparation and Interpretation, Cash Flow Statement - Meaning, Need,
Preparation and Interpretation
UNIT IV
Valuation of Assets: Valuation of Shares - Need and Methods. Asset
Backing and Yield, Valuation of Goodwill - Need and Methods, No. of years
Purchase of Average Annual Profit, No. of Years Purchase of Average Annual
Super Profit, Capitalization of Super Profit and present Value of expected
Super Profit. Valuation of Inventory - Need and Methods, First in First out
(FIFO), Last in First out (LIFO), Average cost. Special Identification,
Price Level Changes and
Accounting: Problems created by
changing price level. Introduction to approaches to price level adjustments -
Current Purchasing Power/Index Number and Current Cost Current Issues: Forensic
Accounting, Money Laundering, Financial intelligence.
Books & References:
5.
H.G. Guthman: Financial
Statements Analysis, PHI
6.
Myer: Financial
Statements Analysis PHI
7.
Robert Anthony &
Reece: Management Accounting - Text & Cases, Richard D. Irwin,
8.
Morton Backer: Modern
Accounting Theory, PHI
9.
Roy, A. Foulke:
Financial Statement Analysis, McGraw-Hill
10.
Shukla & Grewal:
Advanced Accounts, S. Chand & Company Limited
11.
Mukherjee & Roy:
Studies in Accounting Theory, World Press Pvt. Ltd. Calcutta
12.
Khan & Jain:
Management Accounting, Tata McGraw-Hill Education
MBA-103 MANGERIAL
ECONOMICS 4 Credits (3-1-0)
UNIT I
Basic Concepts of
Economics -Nature, Significance and scope of Economics, Micro Economics and
Macro Economics, Managerial Economics and Decision making, Fundamental
Principles of Managerial Economics, Profit Analysis and profit
Forecasting-Concept of Profit. Accounting Profit and Economic profit, Theories
of Profit, Dynamic Theory of Profit, Risk and Uncertainty-Bearing Theory of
Profit, Innovation Theory of Profit, Profit, Forecasting and Management of
Profit. Profit Standards and the problems relating to Profit Maximization.
Recent Economic Issues and Developments
UNIT II
Demand Analysis and
Demand Forecasting-Theory of Demand. Types of Demand and their characteristics,
Utility Analysis, Elasticity of Demand and its measurement, Supply analysis
-Law of Supply and Elasticity of Supply and its uses in managerial decision
making
UNIT III
Cost Analysis-Concept of
Cost and Cost Classification, Law of Variable proportions - Increasing,
Decreasing and Constant Return, Cost output relationship in short-run and
Long-run,
Production Functions,
ISO-Cost Curves and their significance in cost analysis, Economies of Scale,
Least Cost Combination Concept
Estimation of Revenue,
Average Revenue, Marginal Revenue and Elasticity of Demand, Techniques of
Demand Forecasting
UNIT IV
Market Structure
-Perfect and Imperfect Market Structures, Perfect Competition, Equilibrium
Price, Pricing under Perfect Competition, short-run and Long-run price under
perfect competition, Pricing under Monopoly and Monopolistic Competition,
Oligopoly, Discriminating Prices and Kinked Demand Curve
National
Income-Definition of national income, Measurement of National Income - Net
output or value method, Factor Income method, Expenditure method., Growth and
composition of India’s National Income.
Books & References:
1.
P.L. Mehta, Managerial
Economics, Analysis, Problems and Cases, Sultan Chand Sons, New Delhi.
2.
Varshney and Maheshwari,
Managerial Economics, Sultan Chand and Sons, New Delhi.
3.
D. Salvatore, Managerial
Economics, McGraw Hill, New Delhi.
4.
Pearson and Lewis,
Managerial Economics , Prentice Hall, New Delhi
5.
G.S. Gupta, Managerial
Economics, T M H, New Delhi.
6.
Mote, Paul and Gupta,
Managerial Economics, T M H, New Delhi.
7.
Joel Dean, Managerial
Economics, Prentice Hall, USA.
8.
H L Ahuja, Managerial
Economics, S Chand & Co. New Delhi.
MBA-104 MARKETTING MANAGEMENT 4
Credits (3-1-0)
Objectives
To introduce the
students to the concepts, strategies and contemporary issues involved in the
marketing of products and services.
UNIT I
Introduction to
Marketing: Nature and Scope of Marketing, Marketing Concepts, Marketing
Philosophies, Customer Value, Holistic Marketing.
Marketing Environment:
Environmental monitoring, Understanding the impact of Macro and Micro
environment on Marketing, Global Marketing.
UNIT II
Identifying and
Selecting Markets: Consumer Buying Behaviour, Organizational Buying Behaviour,
Market Segmentation, Targeting and Positioning, Marketing Research and Market
Information
Product Mix Strategies:
Product, Planning and Development, Product Life Cycle, New Product development,
Brands, Packaging and Labelling.
UNIT III
Developing Pricing
Strategies: Setting Price, Factors influencing Price Determination Channels of
Distribution: Designing Distribution Channels, Managing Conflicts and Controls
in Channels, Retailing, Wholesaling and Logistics
UNIT IV
Strategic Marketing
Planning Process: Competitor analysis, Marketing Warfare Strategies, Marketing
Planning Process
Marketing Communication:
Role of Promotion in Marketing, Integrated Marketing Communication, Determining
Promotional Mix, Advertising, Sales Promotion Public Relations, Personal
Selling and Sales Management
Books & References:
14.
Etzel, M. J., Bruce, J.,
W., Stanton, W. J., & Pandit, A. (2010). Marketing (14th ed.). New Delhi:
Tata McGraw-Hill.
15.
Kotler, P., Keller, K.,
Koshy, L., & Jha, M. (2009). Marketing Management: A south Asian
Perspective (13th ed.). New Delhi: Pearson
16.
Perrault. W.D (Jr.),
Cannon, J.P., & McCarthy, E.J. (2010). Basic Marketing. New Delhi: Tata
McGraw-Hill
17.
Ramaswamy, V. S., &
Namakumari, S. (2009). Marketing Management: Global Perspective Indian Context
(4th ed.). New Delhi: Macmillan
18.
Saxena, R. (2009).
Marketing management (4th ed.). New Delhi: Tata McGraw Hill
19.
MBA-105 ORGANISATIONAL BEHAVIOUR & GROUP DYNAMICS 3 Credits
(2-1-0)
UNIT I
Understanding
Organization, Behavior & OB-Organization as a Social Unit, Concept of
Learning Organization, and Roles & Skills of Managers, Knowing Behavior-
approaches to understand it (Cognitive, Behavioristic & Social Cognitive)
Field of OB: Individual, Groups & Systems, Challenges & Opportunities
of OB. Organizational Change- Concept, Resistance to and managing change
UNIT II
Bases of Individual
Behavior-Basic individual differences (ability & biographical
characteristics), PersonalityMeaning, “Big -Five” Personality Traits and MBTI
Perception- Meaning,
Role of Object, Environment and Observer; Judging Others.
Learning- Meaning,
Theories: Classical Conditioning, Operant Conditioning & Social Learning;
Methods to shape Behavior (reinforcement, punishment, & extinction)
Leadership &
Organizational Change- Concept and Different Theories
UNIT III
Attitudes- Components,
functions, changing attitudes, work attitudes (Job satisfaction &
Organizational Commitment)
Motivation- Concept,
Content Theories, Process Theories, and Contemporary Theories
Communication: Process,
types, barriers; Grapevine
Transactional Analysis-
Four Life positions, Influence, Power & Politics: Concept of influence,
bases of power, political behavior: concept & contributing factors
UNIT IV
Groups- Types, their
development stages, concept of role, status, norms size and Group cohesiveness,
Group decision making techniques, Group Think & Group Shift
Stress & Conflict-
meaning& causes of stress, types of conflicts (intra individual &
interactive), coping strategies for stress & conflict; negotiation skills
Books & References:
20.
Organizational Behaviour
- Uma Sekaran
21.
Organizational Behaviour
- Fred Luthans
22.
Organizational Behaviour
- K.Aswathappa
23.
Human Behaviour at Work
- Keith Davis
24.
Organizational Behaviour
- Jit S.Chandran
25.
Human Relations &
Organizational Behaviour - R.S.Dwivedi
26.
Organizational Behaviour
- McShane
27.
Organizational Behaviour
- Sharma
28.
Essentials of Management
- Koontz – TMGH
29.
MBA-106 HUMAN RESOURCE MANAEGEMENT 4
Credits (3-1-0)
UNIT I
Concept, Nature Scope
and significance of personnel Function in Modern Organisations. Evolution and
Philosophy of Management of Human Resource, Dimensions of Human Resource
Management Policies, Present Status of Human Resource Management in India
UNIT II
Manpower Policy and
Planning, Job Analysis, Recruitment, Selection, Placement, Induction, Transfer,
Promotion, Demotion and Discharge
UNIT III
Nature, Objectives,
Scope of Training and Development, Assessment of Training Needs for Managerial
and Nonmanagerial, Personnel, Methods and Techniques of Training and their
Evaluation, Performance Appraisal, Nature, Objectives and Methods
UNIT IV
Need - for Retional Wage
Policy, Job Evaluation, Wage Structure, Fringe, Benefits, Financial and
Non-Financial Benefits, Personnel Control-Research and Audit. Trade Union, Collective
Bargaining, Industrial Disputes Causes and Settlement, Disciplinary action and
grievance handling
Books & References:
9.
E. Flippo, Principles of
Personnel Management
10.
Monnappa & Saiyadin,
Personnel Management
11.
L.M. Prasad, Human
Resource Management
12.
Monnappa, Industrial Law
13.
Ashwathapa, Human
Resource Management and Personnel Management
14.
MBA-107 BUSINESS ENVIRONMENT 4
Credits (3-1-0)
UNIT I
Business
Environment-Meaning, Importance, Environmental Factors, Recent Political
Environment, Recent Economic and Financial Environment, Planning In
India-Planning Commision-Liberalisation and Planning, Industrial Policy: New
trade policy-1991 onwards, Industrial Licensing in India
UNIT II
Indian Financial System
: Monetary And Fiscal Policy, Economic Trends, Price Policy, Stock Exchange Of
India, Role of regulatory institutions in Indian financial system - RBI and
SEBI , National Income, Role of Industry in Economic Development, Foreign Trade
and Balance of Payment, Poverty in India, Unemployment in India, Inflation,
Human Development, Rural Development, Problems of Growth
UNIT III 9
Direct & Indirect
Taxes (MODVAT), (CENVAT),Competition Act 2002 & FEMA Acts, Philosophy and
strategy of planning in India.
Liberalization,
Privatization and Disinvestments, Special Economic Zone (SEZ) and their role
and impact in International Business Environment, World Trade Organization
(WTO), Redefining Value Preposition to MSMEs
UNIT IV 9
Social Responsibility of
business enterprises, New Economic Policy, Globalization, EXIM policy and role
of EXIM bank, FDI policy, Multinational Corporation (MNCs) and Transnational
Corporations (TNCs), Global Competitiveness, technology and competitive
advantage, technology transfer - importance and types, Appropriate technology
and technology adaptation.
Books & References:
30.
Shaikh & Saleem -
Business Environment (Pearson, 2nd Edition)
31.
Francis Cherunilam -
Business Environment, Text and Cases (Himalaya Publishing House, 8th Edition).
32.
Mittal - Business
Environment (Excel Books).
33.
V. Neelamegam - Business
Environment (Vrinda Publications , 2nd Edition)
34.
Fernando-Business
Environment (Prentice hall)
35.
Mishra S K & Puri V
K - Economic Environment of Business (Himalaya Publishing House, 3rd Edition).
36.
Paul Justin - Business
Environment Text and Cases (Tata McGraw Hill)
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